Today is I’m in Control Day. This is one of those amusing, made-up “holidays” like National PB & Jelly Day (April 2) or Blah, Blah Blah Day (April 17). The idea of “control” struck me as a timely blog topic, since I struggle with this concept when it comes to my writing career. Is control reality or myth? Let’s see…
Yes, I am in control
As an author, I control many factors: what I write, release dates, marketing strategies, price point, distribution, cover art, social media content, newsletter outreach and participation at reader/author events. I also have complete creative control.
No, I am not in control
When I sit at my desk and make decisions about my books and publishing career, it feels like I’m in control. I ponder and plan, carefully considering each factor for maximum success.
And then I release my book and realize I have zero control.
I cannot control who buys my books, what reviewers say about my books or if my books will be bestsellers. It’s daunting to realize how much control other people have when it comes to my books–readers, reviewers, bloggers, advertisers and booksellers.
It’s really a collaboration
Absolute control is never a good thing. Relationship experts encourage people to learn how to compromise so that everyone walks away from a negotiation with something that matters to them. I think collaboration might be a better approach than struggling to control everything.
If I collaborate with my publishing partners (readers, reviewers, bloggers, advertisers, booksellers, editors, agents, other authors), then we all stand to benefit. My publishing career will grow and expand. Readers will enjoy well-crafted romantic suspense stories. Reviewers can write honest, positive reviews. Advertisers can trust they are promoting a quality product.
The only bad part about this? I’m going to need a new mug for my Starbucks passion/green tea.