Salestember: The Readers Are Back!
I heard this term for the first time a few weeks ago. An author friend mentioned she was releasing a new book just in time for Salestember. I thought I had misunderstood her, but then she explained that some authors see a spike in sales come September—after the children return to school and moms have time to read.
I think Salestember is an interesting concept, and it made me wonder about a few things. I’d like to pose a few questions—some for readers, some for authors—in hopes that you’ll share your own Salestember experiences with me.
Dear Reader, can you tell me…
- Have you noticed yourself buying more books recently or do you plan to buy more books?
- Do you actually have more time to read in September?
- If you’re on the lookout for new books or authors, where do you find them? GoodReads? Amazon reviews? Recommendations from friends?
Dear Author, can you tell me…
- Have you intentionally scheduled a new book release for September to avoid the summer doldrums?
- Have you personally experienced a Salestember spike in sales?
- Do you find readers to be more engaged on social media in September?
Maybe Salestember is nothing more than an urban myth. Maybe there is a little truth to it. Whatever you call this month, here’s wishing well to readers and authors!
Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net.
